11 Lead Gen & Sales Tools Every Startup Should Know

I’m a SaaS-hole. If you don’t know what that is do a quick Google search, you’ll thank you.

Every time I find a new tool I jump on the chance to use it. I’m probably signed up for hundreds of newsletters and at least a couple dozen subscriptions to various products.

Why?

They help me level up.

Finding a new marketing or sales tool for me feels like when Neo first gets plugged into the Matrix and learns Kung Fu. 

Sales and marketing is no different. Growth is the most important job of any founder, entrepreneur, or marketing professional.

Below are 11 tools I’ve used to grow my company and I also use to help my clients grow, either past or present. 

Growlabs

Growlabs combines lead generation with powerful automation to help grow your leads via outbound emails, at scale. It uses machine learning and artificial intelligence to identify qualified leads & warm up those leads using automated email sequences.

Price: $1/Lead/Month

Prospect.io

Prospect lets you automagically find and verify the contact information and contact details of potential prospects. It can then automate your follow-ups so a lead never slips through the cracks.

Price: Starts at $79/month

LinkedIn Sales Navigator

Everyone knows about LinkedIn, but not many people know about Sales Navigator. The add-on to their Premium account lets you comb through LinkedIn using advanced search features, save leads, generate outreach to those leads based on custom fields.

Price: Starts at $64.99/month

BuiltWith

BuiltWith lets you build lists of websites from their database of 20K web technologies and over a quarter of a billion websites showing which sites use shopping carts, analytics, hosting and many more. You can also filter by location, traffic, vertical and more.

Price: Free

Mailshake

Mailshake helps generate by automating your outbound cold email outreach, and also your responses to that traffic. The coolest thing is they also help you create the best outbound email copy based on your specific business case.

Price: $19/month

Vyper.io

Vyper isn’t necessarily a lead generation tool but it worked so well for us I had to add it here. Vyper lets you easily create and promote viral giveaways & contests, subsequently getting leads into your pipeline. We grew our email list 3,278% with a single giveaway.

Price: Starts at $29/month

Clickfunnels

Clickfunnels is another tool that’s not necessarily a lead generation tool but is incredibly powerful. Building sales funnels can generate leads, and CF makes it easy to build those funnels. Landing pages, webinars, upsells, payment processing, you name it and CF can do it.

Price: Starts at $97/month

Callpage

Callpage touts that users gain 75% more sales calls from their website visitors. CallPage is a website widget similar to Intercom that engages your website visitors and facilitates an immediate conversation over phone call instead of over a chat message.

Price: Starts at $79/month

Intercom

You know that little chat bubble on the bottom right corner of websites? That’s probably Intercom. Their Engage product lets you show different messages to different users based on their activity on your site.

Price: Starts at $49/month

Growbots

Growbots uses machine learning to increase the efficiency of your lead generation. The tool scrapes the interwebs and provides you the best contact data available on the market and software to automate the whole outbound sales process in one place.

Price: Unlisted

Datanyze

Datanyze has deep insights into the technology your prospects are already using. It also lets you search for leads and prospects based on those conditions so you can get targeted leads who are (or aren’t) using your competitors.

Price: Starts at $29/month