“The sales leader you wish you had”
I optimize sales reps and sales teams without the “bro culture” and sleazy tactics that give high ticket sales a bad name
I didn’t say it. They did. 👇
“I saw first hand Jake’s ability to lead a sales team, both as a closer and a leader. His guidance was key to improving our performance.”
Aaron Pursell, Sales Leader
“I worked as a Closer with Jake on a team whose culture was lacking. In short order he came in and led us in a way no one else could have.”
Kia Khadem, Closer
“Anyone would be lucky to have Jake running their team. He’s a great leader with high business acumen & emotional intelligence to handle just about anything.”
Josh Johnson, Sales Leader
Hi, I’m Jake
I’m a personal sales coach for high ticket closers whose leadership is lacking, and a fractional sales leader for teams who want optimal performance from their reps without relying on sleazy, bro-culture style management.
Over the last 12 years I’ve taken my own high ticket offer from a spare bedroom to $10M in sales while building a sales culture that resulted in near zero churn, have been the top performing closer turned sales lead on teams doing over $30M in sales, & personally closed over $12M in sales myself.
What I believe
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Most sales teams are led by bros who were taught by bros who were taught by bros.
Why is this a problem? Because it leads to lazy leadership.
“Your mindset is f#@cked”
“You have to work harder”
“It’s not the system, it’s you”
“Just work harder”
“You’re the problem”
It increases churn on sales teams, ruins company reputations with new clients, and creates blind spots that will never be fixed.
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Happy closers and happy teams close more. Period.
Most of the time sales culture is ignored by sales leaders in favor of sales performance.
“I don’t care if my team is happy, as long as they’re closing.”
The problem with that mindset is it leads to bursts of results that mask real issues on sales teams.
The end of the month comes and sales increase, everything must be fine. End of the quarter comes and sales increase, everything must be fine. Random upticks in sales from rep to rep because they got berated in a sales meeting, they must be fine.
All while the real issues go unnoticed, which then spread like cancer throughout the rest of the company. Sales reps churn out, refund requests go up, payment collection goes down, client success becomes an issue, etc. And it all started because no one cared to make sure the culture of the sales team, which is the tip of the spear in the organization, was solid.
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Most sales leaders only really care about two things; cash collection % and close rate.
The problem with that is it ignores the bigger picture.
Should a client be enrolled in the first place? Should that single mom of 3 kids living paycheck to paycheck really buy your $10K Amazon FBA course? Should that recently retired 70 year old man buy your $20K mastermind to learn about AI?
Many sales leaders would say yes because it’s all they know. It’s all they were taught. To them, performance boils down to two overly simplistic numbers.
But as someone whose been a founder on a high ticket offer that grew to over $10M in revenue, that’s a mistake. Sales has a direct and immediate impact on an entire company, from customer success and operations to finance and marketing.
Teaching closers how to handle any and all objections is great, but if it doesn’t come with also teaching who NOT to enroll and the empathy it takes to represent the offer well, then it’s all for naught.